Our Objective
Geelong is the largest City in Regional Victoria and has a very creative base for many different art forms and creative ventures. The Geelong Art Show recognises that this is not just in Geelong, but all over Australia. It intends to build a show that represents all of the Australian artists as well as all the different art forms. While we are focusing on only 7 categories in 2025 this will be expanded each year as space and infrastructure permits. We are an integral part of the art scene in Geelong, supporting the artists, the community and Australian Charities.
We have seamlessly integrated into the vibrant art scene of Geelong, becoming an indispensable and cherished contributor. Our mission extends beyond artistic endeavours; it is rooted in enriching the fabric of the local community. By fostering a deep connection with both artists and the community we solidify our presence as an essential cultural entity. Through diverse artistic expressions and community engagement, The Geelong Art Show is becoming a pivotal force, leaving an indelible mark on the artistic landscape while actively giving back to and uplifting the local community.
Deb Fribbins
Founder and Chairperson
Deb Fribbins is a highly respected business mentor, strategic planner, and entrepreneur based in Geelong, where she has lived and worked for over 30 years. With a strong background in retail management, Deb founded Developing Excellence in Business in 2013, providing strategic guidance and mentorship to SMEs across Victoria, as well as internationally in the UK, Bali, and the US. A passionate advocate for social enterprise, Deb is committed to creating meaningful change by aligning business success with positive community impact. Her mentoring approach focuses on clarity, accountability, and sustainable growth, helping business owners navigate challenges with confidence. As an author and speaker, Deb shares practical insights that inspire others to take action and lead with purpose. Her unwavering dedication to helping others—both in business and the broader community—continues to position her as a trusted advisor and leader in the small business landscape.
Philippa Rickards
Treasurer
Philippa Rickards is a highly experienced business management professional with over 25 years in bookkeeping and more than 35 years in small business support. She is the founder of My Bookkeeping Buddy, a boutique firm based in Geelong, dedicated to helping time-poor small and micro business owners reduce financial stress and improve their day-to-day operations. Philippa is deeply passionate about mentoring and empowering business owners to build confidence in their numbers, streamline financial systems, and achieve a better work-life balance. Her approach is grounded in practical, tailored solutions that meet each client’s unique needs, combining technical expertise with empathy and understanding. In addition to her business work, Philippa has contributed her skills to various boards and committees over the past 15 years. She currently brings her collaborative spirit and wealth of experience to the Geelong Art Show Committee, proudly supporting the local arts community and helping to ensure the continued success of this vibrant annual event.
John Wooldrage
Committee Member
John Wooldrage is the visionary founder and Chief Executive Officer of BlackSheep SMC, a dynamic company based in Geelong, Australia. With a career spanning many years, John has established himself as a leader known for innovation and strategic acumen. John is passionate, positive and driven to exceed expectations, John is an experienced franchisee and business owner. A strong leader and team player, his strengths include marketing, advertising, finance, sales, business planning and staff supervision. John has both qualifications and hands-on experience in all aspects of running an all-encompassing business. Beyond his professional endeavors, John is actively involved in the Geelong community, participating in community initiatives, mentorship programs, industry associations, reflecting his belief in giving back to society. When asked by his wife, “Why do you volunteer for the Geelong Art Show, when you have no real interest in art? John’s reply was simple “An artist I’m not, appreciation of others ability – yes. It is the satisfaction of doing what I can for a worthy cause. It costs me time, being semi-retired, I have it available. It offers my company Black Sheep SMC the opportunity to help with the marketing.
Colin Amos
Committee Member
Colin Amos is a versatile photographer based in Werribee, specialising in headshots, family portraits, and event photography. He has been honing his skills since 2011 before launching his professional photography business in 2023. Although relatively new to the professional scene, Colin’s talent has already caught the attention of notable clients. He has had the privilege of shooting events for Morgan Nelson, covering high-profile personalities such as Tai Lopez and Sabri Subi. His landscape work has also garnered recognition, earning him a high commendation award. He has also started exhibiting his work of late. Colin views photography as more than just capturing images. To him, it’s about freezing moments in time, creating tangible memories that can be cherished for years to come. He approaches each shoot with the question, “How would I want to remember this day?” This empathetic perspective allows him to capture the essence of each subject and event. Colin sees his work serving as a being a story-teller, creating a conversation piece, a time capsule. He understands that in our fast-paced world, these frozen slivers of time become increasingly precious.
Zahidah Zelda Zeytoun Millie
Committee Member
Deb Fribbins is a highly respected business mentor, strategic planner, and entrepreneur based in Geelong, where she has lived and worked for over 30 years. With a strong background in retail management, Deb founded Developing Excellence in Business in 2013, providing strategic guidance and mentorship to SMEs across Victoria, as well as internationally in the UK, Bali, and the US. A passionate advocate for social enterprise, Deb is committed to creating meaningful change by aligning business success with positive community impact. Her mentoring approach focuses on clarity, accountability, and sustainable growth, helping business owners navigate challenges with confidence. As an author and speaker, Deb shares practical insights that inspire others to take action and lead with purpose. Her unwavering dedication to helping others—both in business and the broader community—continues to position her as a trusted advisor and leader in the small business landscape.
Could this Be You?
Join Our 2025 Geelong Art Show Committee – Volunteers Wanted!
Are you passionate about the arts and community events? We’re seeking enthusiastic and dedicated volunteers to join the committee for the 2025 Geelong Art Show! This is a fantastic opportunity to contribute your skills, ideas, and energy to one of Geelong’s most vibrant cultural events. Committee members help shape the planning and delivery of the show—from coordinating artists and sponsors to marketing, logistics, and community engagement. Whether you have experience in events, arts administration, sponsorship, marketing, or simply a love of art and collaboration, we’d love to hear from you. This is a rewarding chance to connect with like-minded people, develop new skills, and make a meaningful contribution to our local creative community. To express your interest or learn more, please contact us at [email protected]
Help us make the 2025 Geelong Art Show our best yet!